And music for all

And music for all

by Hlabangani Mtshali –

Although orchestral music has a sizable audience in South Africa, it is still not as popular outside the circles of its aficionados. One orchestra, however, is looking to change that by bringing world-class orchestral performance to the people.

Later this month, The Bloemfontein City Orchestra, with support from the Nedbank Arts Affinity and the Arts & Culture Trust (ACT), will be performing world renowned composer Karl Jenkins’ moving composition, The Armed Man: A Mass For Peace at the Sand Du Plessis Theatre in Bloemfontein. (more…)

PR dreams and media nightmares

PR dreams and media nightmares

by The Famous Idea Trading Co –

It is important to engage with people online, as that’s where so much information is gathered these days and where most people look for events to attend. 71% of South African internet users are going online via their cellphones and most say they use the internet to surf for information and to connect with people via social networks. It’s a big market, and a relatively cheap one to access BUT it isn’t the only one. If you want more than your followers and friends (and maybe their friends) to come to your event, you need to share the details via wider platforms, and here traditional media like newspapers and magazines are a great publicity resource for artists.

Basically, there are three different kinds of ways a journalist/media outlet will mention your project – either as a listing (ie What’s On); an interview/story about the event or people involved ahead of the time; or a review after.  (more…)

Publicity pitfalls to dodge

Publicity pitfalls to dodge

by The Famous Idea Trading Co –

Too often we see artists consumed by the detail of putting final touches to manuscripts or scores, in the throes of rehearsals or perfecting their sets, but neglecting the most important variable – marketing yourself to a potential audience. Like those familiar hypothetical trees falling in the forest, does our art have an impact if no one is around to witness it?

This reality of the *business* of arts at least gives us a clear priority: A potential audience member needs to know – first and foremost – that your production/event/exhibition is taking place, otherwise you have no chance of getting them there! (more…)

Creating a game-changing dynasty

Creating a game-changing dynasty

by Lebogang Mdlankomo –

One of the meanings of the word dynasty is ‘a bloodline or ancestral line’, and Emmanuel Aboagye’s business Dynisty Entertainment (spelt with an “i”) wants to help groom artists to form part of a successful lineage.

The Dynisty team thrives on motivating artists, as the company’s motto “Inspired people, inspire people” suggests. Music.Com – an online platform they are creating with funding from the Arts & Culture Trust (ACT) and Nedbank Arts Affinity – is designed to help artists build their careers.  (more…)

The past is always with you

The past is always with you

Bongani Kona reviews The Blacks of Cape Town –

Straddling two continents, America and Africa, and shifting between time zones, from the mid-1800’s to 2008, C.A. Davids’s ambitious first novel tells – as the provocative title suggests – the story of three generations of the Black family. Yet it is also so much more than a family history. It explores the madness of apartheid’s racial categories and how they still entangle us and how the past has been whittled down to a fairy tale-like story of saints and sinners devoid of complexity.

At the centre of the 237-page novel is Zara Black; a postdoctoral fellow at the University of Berwick in New Jersey and a third generation offspring of the Black family. Her life starts to unravel when she receives a letter from the South African government naming her late father, Bart, “among the traitors, conspirators and betrayers of their time.” The allegations spur Zara to dig into her family’s past in order to unearth the truth for herself. (more…)

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