by Pieter Jacobs, ACT CEO –
There is no such thing as a fundraising specialist, just opportunistic daredevils. If you come across one, shower them with love. They go through their lives hearing ‘no’ a lot more than in most careers.
If fundraising was as easy as following a recipe, many more people would do it and far less Public Benefit Organisations would be cash strapped. The truth of the matter is, and I don’t want to discourage anyone, it is hard. There is no one-size-fits-all approach that works. Fundraisers would, most likely, find it much easier to tell you not what to do than what to do. This is because it is trial and error. The variables are massive. Every organisation and project has its unique requirements, as do the sponsors approached for support. (more…)