Hail the author: Intellectual property and performance rights

Hail the author: Intellectual property and performance rights

by Andrê Cloete from DALRO | Supervisor: Theatrical Rights –

As creatives and performing artists embark on journeys of exhibiting their talent and producing a stage work, they often do so with the common yet basic fear that so many in their field share: that of it being a success, and so much so that it enables them to put food on the table and keep the bills at bay for a little longer. It’s the curse that so many share in today’s volatile environment. If you’re a performer or creative yourself, I’m sure you’re nodding your head as you read this.

However; I’d like to pose a related question to you. With contracts signed and wages coming in, how many of us ever stop and wonder if the author is getting his/her share? (more…)

PR dreams and media nightmares

PR dreams and media nightmares

by The Famous Idea Trading Co –

It is important to engage with people online, as that’s where so much information is gathered these days and where most people look for events to attend. 71% of South African internet users are going online via their cellphones and most say they use the internet to surf for information and to connect with people via social networks. It’s a big market, and a relatively cheap one to access BUT it isn’t the only one. If you want more than your followers and friends (and maybe their friends) to come to your event, you need to share the details via wider platforms, and here traditional media like newspapers and magazines are a great publicity resource for artists.

Basically, there are three different kinds of ways a journalist/media outlet will mention your project – either as a listing (ie What’s On); an interview/story about the event or people involved ahead of the time; or a review after.  (more…)

Publicity pitfalls to dodge

Publicity pitfalls to dodge

by The Famous Idea Trading Co –

Too often we see artists consumed by the detail of putting final touches to manuscripts or scores, in the throes of rehearsals or perfecting their sets, but neglecting the most important variable – marketing yourself to a potential audience. Like those familiar hypothetical trees falling in the forest, does our art have an impact if no one is around to witness it?

This reality of the *business* of arts at least gives us a clear priority: A potential audience member needs to know – first and foremost – that your production/event/exhibition is taking place, otherwise you have no chance of getting them there! (more…)

Publicity pitfalls to dodge

Publicity pitfalls to dodge

by The Famous Idea Trading Co –

Too often we see artists consumed by the detail of putting final touches to manuscripts or scores, in the throes of rehearsals or perfecting their sets, but neglecting the most important variable – marketing yourself to a potential audience. Like those familiar hypothetical trees falling in the forest, does our art have an impact if no one is around to witness it?

This reality of the *business* of arts at least gives us a clear priority: A potential audience member needs to know – first and foremost – that your production/event/exhibition is taking place, otherwise you have no chance of getting them there! (more…)

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