Publicity pitfalls to dodge

Publicity pitfalls to dodge

by The Famous Idea Trading Co –

Too often we see artists consumed by the detail of putting final touches to manuscripts or scores, in the throes of rehearsals or perfecting their sets, but neglecting the most important variable – marketing yourself to a potential audience. Like those familiar hypothetical trees falling in the forest, does our art have an impact if no one is around to witness it?

This reality of the *business* of arts at least gives us a clear priority: A potential audience member needs to know – first and foremost – that your production/event/exhibition is taking place, otherwise you have no chance of getting them there! (more…)

Publicity pitfalls to dodge

Publicity pitfalls to dodge

by The Famous Idea Trading Co –

Too often we see artists consumed by the detail of putting final touches to manuscripts or scores, in the throes of rehearsals or perfecting their sets, but neglecting the most important variable – marketing yourself to a potential audience. Like those familiar hypothetical trees falling in the forest, does our art have an impact if no one is around to witness it?

This reality of the *business* of arts at least gives us a clear priority: A potential audience member needs to know – first and foremost – that your production/event/exhibition is taking place, otherwise you have no chance of getting them there! (more…)

In the face of adversity

by Pieter Jacobs, ACT CEO –

Reading about the Director of Diepsloot Youth Projects, Neftaly Malatje, scooping a R25,000 entrepreneurship award gave me such a thrill.

The Arts & Culture Trust (ACT) and Nedbank Arts Affinity are supporting the upcoming Diepsloot Youth Festival managed by Neftaly and it is reassuring to know that ACT has clearly made the right decision to support this initiative. (more…)

Why being ‘Just an Artist’ isn’t enough

by Pieter Jacobs, ACT CEO –

Many artists hate hearing how they cannot only be, well, artists and simply do what artists do. They need to think of themselves as a business.

There are many performers who act as their own managers, run businesses, sometimes have other part-time jobs while also practicing their craft. They are often the ones that are financially successful, have rewarding careers and live stable, sustainable lives. (more…)

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