The Arts & Culture Trust (ACT) invites musicians to attend its Creative (un)Conference taking place on Saturday, 20 July in Maboneng, Johannesburg. The rigorous programme is a professional development workshop for musicians in their first five years of professional practice who are looking to raise their career profile and develop their business acumen.

The one-day course includes practical guidance on making your professional profile an asset, ready for proposals, residencies and applications and record labels or to prepare your mindset for the discipline involved in independently managing and distributing your own music. Jean-Michel Wickli will discuss the value chains in the industry and his experience in managing local acts from different genres including Samthing Soweto, Shortstraw and Darkie Fiction.

Jess White, director of Akum Agency and Music director of Littlegig 24H Festival, will discuss the role of social media and fashioning the visuals behind your beats. Jess will cover platforms, handles and hashtags as well as building your fan base and marketing your events and artistry to both promoters, festivals and listeners.

Jonathan Shaw will present is his research on music discovery and the behavioural process consumers employ when encountering new music for the first time.

The day will conclude with an experimental, interdisciplinary expression of serious play in a process-driven exercise presented to no audience led by chart-topping musician Nonku Phiri.

The workshop is limited to 15 participants and will take place on Saturday, 20th July in Maboneng, Johannesburg. In order to be considered, please e-mail a 50-100 word motivation and one reference to anastasia@act.org.za for an undisclosed panel to review. Please note only successful applicants will be contacted with further information.

Deadline: Friday, 12 July


Notes to editors

The Arts & Culture Trust (ACT) is South Africa’s premier independent arts funding and development agency. The primary aim of ACT is to increase the amount of funding available for arts and culture initiatives, and to apply these funds to innovative, sustainable projects that make a meaningful contribution to society. Through structured funding programmes, ACT provides support for all expressions of arts and culture, including literature, music, visual art, theatre and dance. The support extends to festivals, community arts initiatives, arts management, arts education and arts administration. Find out more about Act at www.act.org.za.

SAMRO Foundation (NPC) is the Corporate Social Investment Portfolio of the SAMRO Group of Companies. As a non-profit company, the SAMRO Foundation aims to promote the national arts through sponsorships of various kinds, and to encourage excellence in the arts through education, facilitation of economic participation in the creative economy, influencing cultural and arts policies by means of research and advocacy, as well as by promoting living cultural heritage. For more information, please visit www.samrofoundation.org.za