Death by Fundraising

by Pieter Jacobs, ACT CEO –

There is no such thing as a fundraising specialist, just opportunistic daredevils. If you come across one, shower them with love. They go through their lives hearing ‘no’ a lot more than in most careers.

If fundraising was as easy as following a recipe, many more people would do it and far less Public Benefit Organisations would be cash strapped. The truth of the matter is, and I don’t want to discourage anyone, it is hard. There is no one-size-fits-all approach that works. Fundraisers would, most likely, find it much easier to tell you not what to do than what to do. This is because it is trial and error. The variables are massive. Every organisation and project has its unique requirements, as do the sponsors approached for support. read more…

Death by Fundraisers

by Pieter Jacobs, ACT CEO –

When the closing date for funding applications nears it is, without fail, chaotic at the Arts & Culture Trust (ACT) office.

I wondered about this and realised I too am guilty. It is not that I leave an application to the very latest moment possible before I start working on it. In fact, like in the process of preparing any good piece of writing, a proposal needs time to simmer and mature. I procrastinate until the very last moment to ensure it isn’t too long or too short. Or that it isn’t too complicated or too simple; that the request isn’t too much or too little. You get the idea. So, if you are anything like me, you would start long in advance. And so we should. Starting early is one of the advantages fundraisers can give themselves. read more…

Why being ‘Just an Artist’ isn’t enough

by Pieter Jacobs, ACT CEO –

Many artists hate hearing how they cannot only be, well, artists and simply do what artists do. They need to think of themselves as a business.

There are many performers who act as their own managers, run businesses, sometimes have other part-time jobs while also practicing their craft. They are often the ones that are financially successful, have rewarding careers and live stable, sustainable lives. read more…

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