ACT extends sincere thanks to the Wits School of Arts (WSOA) Centre for Cultural Policy and Management that have collated these resources under the supervision of Avril Joffe. Click here for more information.


Arterial Networking and Advocacy Toolkit

  • Planning and implementing a lobbying campaign
  • Launching a networking campaign
  • Sustaining networks
  • Financial management

Arterial Network Fundraising Toolkit

  • The art of selling
  • Identifying and targeting partners
  • Understanding the fundraising context
  • Planning and strategizing

Arterial Network Project Management Toolkit

  • Thorough project management from start to finish
  • Includes terminology, self-assessment and case studies
  • Examples of work plan templates and process charts
  • Template- project management initiation document/ project charter- Pg.: 29
  • Template- budget line items – Pg.: 32
  • Template- typical budget- Pg.: 33
  • Template- Risk assessment document Pg.: 40
  • Template- Project Planning task list-Pg.: 43
  • Example of event timeline- Pg.: 45
  • Example of contract- Pg.: 49
  • Template- Project Report- Pg.:55

Art Marketing Toolkit

  • Introduction to marketing
  • Corporate identity and setting up missions and vision
  • Internal and external assessment
  • Setting up objectives
  • Planning
  • Publicity
  • Breakdown of different forms of marketing
  • Budgeting
  • Monitoring and Evaluation

BASA Business Toolkit

  • Developing business partnerships
  • Asset and resource audit
  • Objective and goal setting
  • Audience analysis and development
  • Tracking skills
  • Impact measurement tools
  • Project management skills

BASA Arts Sponsorship Toolkit

  • Selling process and building relationship
  • Identifying and activating partnerships
  • Measurement and management
  • Creating and packaging value
  • Copyright and rights management
  • Creating value


Business Plans

SME Business Plan Template 

Business Plan for Artists

Business Plan from Entrepreneur Magazine

Open Colleges: How to write a business plan

Legal templates 

Contract Store

Smashing Magazine (international but still useful)

Biz Tree

General Resources

Artright website


ICT toolkit for artists 

Department of Arts and Culture Resources Centre (their strategic plans, application forms etc.) 

Open Colleges: Personal Branding Guide

Legal and Accounting Resources

Legalese: Creative law firm aimed at Artists

Legal Aid: Legal Aid

Department of Arts and Culture




Copyright and Intellectual Property

Wipo country profile

Business Management

Business management and financial consulting for artists

Tax information

Business management and financial consulting for artists

Helpful Articles

“Don’t fear the contract”

“Protecting Your Music on the Internet”

"Safekeeping of Business and Artistic Records”

Media Culture Work- Various articles

Website help

Free website templates for artists


Developing Cultural Industries - Learning from the Palimpsest of Practice

  • It gives an insight into the way a European debate resonates and has a meaning in a global perspective
  • It advances the empirical understanding of the cultural industries in West Africa
  • It challenges the extent to which European action can and should inform progress of the cultural industries elsewhere.